Soon the durable, water-resistant material was incorporated into Prada’s ready-to-wear collections for both men and women. Nylon revolutionized the fashion house’s business, with the first Prada nylon backpack released to universal acclaim in 1984. in political science, introduced the concept of using pocone - a military-grade water-resistant nylon that feels like silk. Miuccia, an enthusiast of unconventional Italian filmmakers who’d earned a Ph.D. 1949), inherited the business from her mother in the late 1970s, Prada was recognized for its quality craftsmanship, yet it was still a modest-sized company. When Mario Prada’s granddaughter, Miuccia Prada (b. Today, these fine leather goods are joined by the clothing, wallets and other various accessories that keep the brand on the cutting edge of fashion. Started in 1913 by Mario Prada, the brand’s original shop in Milan’s Galleria Vittorio Emanuele II still has the mahogany shelves that displayed its early wares such as travel items and handbags.
The House of Savoy coat of arms and knotted rope on Prada’s seal herald that the iconic Italian luxury fashion house was named Official Supplier to the Italian Royal Household in 1919.
